Make a connection! The DenRich Group is currently accepting new Clients. Send Message »
|Name||The DenRich Group|
|Contact's Name||Clive Branson|
423 Besserer St.
Ottawa, ON K1N 6B9
|Curriculum Vitae:||View My Curriculum Vitae|
|Published & Press:||Focus on Close-Up and Macro Photography|
About The DenRich Group
What we do is develop awareness, increase traffic flow and generate loyalty to our clients. We may be a new and small agency based in Ottawa, Ontario, but we cater to clients in Ottawa, Toronto, Halifax, New York, Princeton, San Francisco, L.A., Hong Kong, Belfast and London. We provide all means of marketing and advertising that best suits your budget, including P.R., event and press launches. We become your "right-hand man," examining past and present marketing, customer service, as well as corporate goal setting and staff assessment (if necessary). In other words, we want to integrate ourselves as your long-term marketing partner. What makes us different is our creative approach to strategy and creative execution. We think like an advertising agency rather than a design firm. It takes more than a pretty website and social media to be a success. The market is over-saturated with that. Clients hire us because they know we think out-of-the-box, which is vital in leaving an indelible imprint.
WHO IS THE DENRICH GROUP?
The key team consists of Biff Heringer, partner/general manager; Clive Branson, creative director/copywriter; Sam Ritchie, web developer; Janna Glenn, web designer/graphic designer; and Johanna Houle, translator.
RECENT CASE STUDIES:
We have been asked by the City of Ottawa to do a photo exhibit/social media display in promoting the capital of Canada for Ottawa 2017 (its 150th anniversary). We want to avoid the standard tourism cliché (i.e. show a lot of youth at concerts, fireworks, or people smiling inanely). The premise is to show how Ottawa has grown into the 4th largest city in Canada and to pique the curiosity of foreigners to invest their time and business in the city. The creative is a series of obscure images of Ottawa with the question: Where am I? If participants get the right answer, they are informed as to the relevance of the location they have guessed correctly and win various prizes.
I collaborated with fellow photographer, Richard Desmarais, in developing a video as a means of generating public awareness about mental illness. We didn't want to take the standard proposal of using celebrities, testimonials or metaphors, but to show how the public view people afflicted with these diseases. At the end of the video, it describes, with time and research, how public perception will change. We were inundated by compliments from the public on how emotional it was. Heavy Metal magazine posted the still images in their magazine based on their uniqueness. It is broadcast on YouTube under TROUBLED MINDS BY RICHARD DESMARAIS.
. . . . . . . . . . . . . . . .
Bruce McConville, the owner of a local and reputable garage, McConville's Garage, wanted to update his website to encourage a new audience. Bruce has over 25 years experience in auto maintenance and we suggested that he become the "voice of authority". We are in the process of transferring his website into an automotive magazine-style format combing information and entertainment - all related to questions about service, featured articles, hot tips, and much more. To follow-up, we will arrange to have Bruce on his own radio talk show.
ALONE was recently developed into a YouTube video. I'm trying to get non-profit conservation groups to unit as ONE as a stronger voice to preserve and protect our environment. We won't survive as a species if profit comes before preservation.
The Canadian Cancer Society (Ottawa) wanted to develop a new and separate website from the National corporate website (designed in Toronto) to generate awareness about local issues and how local financial proceeds are distributed in a transparent manner. We recommended a more "human" feel to the site. The National office was initially apprehensive until they saw the draft version and have given the "green light." I am also working on a book about the passion collectors and restorers have for their classic cars. The audience is basically male 55+, a market that CCS is interested in addressing concerning prostate and testicular cancer and, with a co-sponsor, has backed the final project to be distributed across North America.
If It Is Out There, It's In Here has been used by the Ottawa Public Library as a tagline/campaign theme for the past 6 years.
"I was at McCann-Erickson (senior copywriter) then moved on. I've seen a lot of work from a lot of top people. Your work is excellent. My highest compliments." - Ran Elfassy, Director of Shark Rescue and Sigei Media (Hong Kong and Toronto)
"You are an incredibly gifted writer! This article is extremely educational, easy to understand, and my favourite part about your writing style is your ability to empathize with the reader. The images are flat out fantastic as well. It will be a thrill and honour to publish this article in April's issue of the magazine." - Belladonna Del Rio, Editor. Philosophie Magazine
"It's very rare that I ask everyone around me to stop what they are doing and listen to a story. For this to happen, the story has to be very, very good - like yours. Loved it."
Simon McDermott, Associate Editor, Our Canada magazine (on Eye in the Stomach article)
"Mr. Branson networked a new turf with a panache and professionalism that thoroughly impressed me. His portfolio attested the caliber of his work and I found his management of our time together both focused and remarkably productive. His concepts on my behalf demonstrated a breadth of understanding that was refreshing and relevant."
- Donna Williams, Executive Director, The Arts Court, Ottawa.
“When I met Clive and saw his portfolio of work, I knew that he was a creative and talented professional. We hired Clive as a consultant to help with the creative direction for TSN's major league baseball program property, Labatt Blue Jays Baseball. Clive was asked to come up with several concepts based on TSN's brief. Not only did Clive come up with a variety of extremely creative ideas, but he did so with a limited amount of time and presented them with the ultimate professionalism. I was more than pleased with the results. As a result of my dealings with Clive, I would not hesitate to recommend him. He is creative, easy to work with and, always, a pro."
- Cheryl Gordon, (former) Senior Manager Creative & Promotion, The Sports Network (TSN), Toronto